The mainstream media in India are largely perceived by the general population to be biased and hence people seek information from alternate channels. Social Media provides succor for people to get information and express their opinions. Like it or not, it is a nasty double-edged sword.
Should negative publicity hit the social platforms about a politician, all reasons for the political parties to counter the negativity created in a professional way. Rather than scrambling, it makes sense to assess the damage made and get into a damage control mode with a professional approach. Remember we said social media to be a double-edged sword….the same social media can indeed play a pivotal role in taking your information to the mass.