People are increasingly seeking information on ailments, injuries, deformities and all other medical conditions. A hospital website providing a satisfactory explanation for any form of maladies creates a positive impact. A physician/surgeon on a YouTube channel is considered savvy and keeping up with time.
Today, many patients do a simple Google search on their medical condition after getting a first report from the physician. They would want to verify how serious or non-serious their medical condition is and further to that they would want to get treated from the best of physicians/surgeons in the hospitals of their choice.
While an informative website of a hospital would do half the job, patients are seeking more. They are rather more comfortable when a surgeon/physician appear on their YouTube Channel and give more information about what they do and how they do.
A beautifully created website along with a perfectly strategized ongoing social media optimization plan for the hospital or individual physician/surgeon would do the needful in giving the much sought after information what the patient is seeking.